CREATE A MULTI-CHANNEL CAMPAIGN THAT PUTS
YOUR PRODUCT/SERVICE IN FRONT OF YOUR AUDIENCE
OUTPERFORM YOUR COMPETITORS
ON THE WEBSITES USED BY YOUR AUDIENCE
MANTAIN A HIGH LEVEL OF MARKETING
TO STAY IN FRONT OF YOUR COMPETITORS
Charleston SEO Biz
Good SEO – the kind that gets your website ranking – is worth more than you might imagine. Take a moment to look at the first page of search results when you search for your company’s product/service. The first things that will pop up are paid ads – but most users ignore those. In fact, only around one out of five potential customers will even look at those links. It’s the links below, the local block and organic search links, which matter. If your website is not on the first page, it may as well not be listed – three quarters of all individuals on the internet will never make it past that page.
This means that your business needs SEO strategy – not just to refine your website, but also to make sure that it stands head and shoulders above the competition. Without strong SEO strategy and marketing, you risk slipping below that first page threshold. If you’re not already one of the first few search results for your business’ market, it is important to understand exactly what needs to be done to create a website that’s relevant and powered by modern technology.
SEO in Charleston: Read by Humans, Indexed by Machines
A good SEO consultant understands that your website serves two unique purposes. The first, and the most important by today’s standards, is user experience. Your site needs to serve its purpose, as a site that cannot be easily read and navigated by users is one that will quickly drive them away. While tricks like keyword stuffing may have been useful years ago, today’s search algorithms are far more discerning – and they gather statistics on how long users stay on your page. Good SEO, then, is human focused.
This does not, however, mean that you can ignore the technical aspects of SEO. A good consultant will also know that your site needs to be built in a very specific way, as the proper structure will help the bots that crawl the web to find your site and properly index it. All of your wonderful content won’t help you if your site can’t be indexed, so a good consultant will help you to strike the balance between a user-focused site and one that is ideal for search engines.
SEO strategies in Charleston, SC
Whether you are in Charleston or in another part of the country, you need to make sure that your business website takes advantage of SEO opportunities. Mr. Marketing works with clients across the country to help them to not only optimize their site, but also to leverage the ever-changing landscape.